Marketing
The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
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Summaries
Welcome To Pricing Hell
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
The Atlantic, 2024
The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark, 2023