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En: Management, Marketing

Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.

Canales relacionados

Resúmenes

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Jack Trout and Al Ries
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Paco Underhill
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