In: Marketing

Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.

Summaries

8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
9 Article

Welcome To Pricing Hell
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
8 Article

Pricing Strategy
How Our Brains Keep Us Stuck
Melina Palmer
Behavioral Economics.com, 2023
7 Book

Game Changer
How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
7 Article

Smarter Retailer Promotions for a Saturated Market
Sebastian Bak et al.
Boston Consulting Group, 2023
8 Book

Beating Inflation
An Agile, Concrete and Effective Corporate Guide
Hermann Simon and Adam Echter
Springer, 2022
8 Article

Inflation Is Forcing B2B CEOs to Rethink Pricing
Joël Hazan et al.
Boston Consulting Group, 2022
7 Article

Beyond the Black Box in Pricing
Rodrigo Garcia Escudero and Jeff Robinson
Boston Consulting Group, 2021
8 Article

Why Progressive Pricing Is Becoming a Competitive Necessity
Jean-Manuel Izaret and Just Schürmann
Boston Consulting Group, 2019
8 Article

Bill It, Kill It, or Keep It Free?
Wolfgang Ulaga and Stefan Michel
MIT Sloan Management Review, 2018
7 Video

It’s Price Before Product. Period.
Madhavan Ramanujam
First Round Review, 2016