Atruvia AG
In: Innovation

Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.

Summaries

9 Video

Deep Dive Into Design
How Might We (Re)Assemble Tomorrow? (Introductory Roundtable)
Scott Doorley et al.
Mechanics' Institute, 2024
8 Book

Empowered
Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book

The Experimentation Field Book
A Step-by-Step Project Guide
Jeanne Liedtka et al.
Columbia Business School Publishing, 2024
9 Book

Build
An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
9 Book

The Design of Everyday Things
Donald A. Norman
Basic Books, 2002
7 Book

The Human Side of Innovation
The Power of People in Love with People
Mauro Porcini
Berrett-Koehler, 2022
8 Video

Inside Design with Tony Fadell
Commonwealth Club of California
Tony Fadell and John Markoff
Commonwealth Club, 2022
8 Book

Mismatch
How Inclusion Shapes Design
Kat Holmes
MIT Press, 2020
8 Book

Baked In
Creating Products and Businesses That Market Themselves
Alex Bogusky and John Winsor
AGATE Publishing, 2009
8 Book

Building for Everyone
Expand Your Market with Design Practices from Google’s Product Inclusion Team
Annie Jean-Baptiste
Wiley, 2020
7 Video

Empowering Through Cross-Cultural Design & Innovation
Yiying Lu and Leecy Li
Talks at Google, 2021
9 Book

Designing Experiences
J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.
Columbia UP, 2019