In: Innovation
Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
Related Channels
Actionables
Summaries
Deep Dive Into Design
How Might We (Re)Assemble Tomorrow? (Introductory Roundtable)
Mechanics' Institute, 2024
The Experimentation Field Book
A Step-by-Step Project Guide
Columbia Business School Publishing, 2024
Continuous Discovery Habits
Discover Products that Create Customer Value and Business Value
Teresa Torres, 2021