In: Innovation
Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
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Actionables
Summaries
The Experimentation Field Book
A Step-by-Step Project Guide
Columbia Business School Publishing, 2024
Continuous Discovery Habits
Discover Products that Create Customer Value and Business Value
Teresa Torres, 2021
The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Wharton School Press, 2023
The Design Thinking Workbook
Essential Skills for Creativity and Business Growth
Emerald Publishing Limited, 2022
