Skip navigation
In: Innovation

Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

Related Channels

Summaries

8 Book

Empowered

Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book

The Experimentation Field Book

A Step-by-Step Project Guide
Jeanne Liedtka et al.
Columbia Business School Publishing, 2024
9 Book

Build

An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
8 Book

The Heart of Innovation

A Field Guide for Navigating to Authentic Demand
Matt Chanoff et al.
Berrett-Koehler, 2023
8 Book

Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value
Teresa Torres
Teresa Torres, 2021
9 Book

Design for a Better World

Meaningful, Sustainable, Humanity Centered
Donald A. Norman
MIT Press, 2023
8 Book

Engaged

Designing for Behavior Change
Amy Bucher
Rosenfeld Media LLC, 2020
9 Book
Christian Müller-Roterberg
Wiley, 2020
9 Book
Donald A. Norman
Basic Books, 2002
8 Book

The Innovation Tournament Handbook

A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Christian Terwiesch and Karl T. Ulrich
Wharton School Press, 2023
9 Book

The Design Thinking Workbook

Essential Skills for Creativity and Business Growth
Charvi Parikh and C. J. Meadows
Emerald Publishing Limited, 2022
8 Book

Unworking

The Reinvention of the Modern Office
Jeremy Myerson and Philip Ross
Reaktion, 2022