Tesco
In: Innovation

Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

Related Channels

Scrum
Product Design
Design Thinking

Summaries

9 Book

F.I.R.E.
How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation
Dan Ward
Dan Ward, 2014
8 Book

Transformed
Moving to the Product Operating Model
Marty Cagan
Wiley, 2024
8 Book

Empowered
Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book

The Experimentation Field Book
A Step-by-Step Project Guide
Jeanne Liedtka et al.
Columbia Business School Publishing, 2024
9 Book

Build
An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
8 Book

The Heart of Innovation
A Field Guide for Navigating to Authentic Demand
Matt Chanoff et al.
Berrett-Koehler, 2023
8 Book

Continuous Discovery Habits
Discover Products that Create Customer Value and Business Value
Teresa Torres
Teresa Torres, 2021
9 Book

Design for a Better World
Meaningful, Sustainable, Humanity Centered
Donald A. Norman
MIT Press, 2023
8 Book

Engaged
Designing for Behavior Change
Amy Bucher
Rosenfeld Media LLC, 2020
9 Book

Design Thinking For Dummies
Christian Müller-Roterberg
Wiley, 2020
9 Book

The Design of Everyday Things
Donald A. Norman
Basic Books, 2002
8 Book

The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Christian Terwiesch and Karl T. Ulrich
Wharton School Press, 2023