In: Corporate Communication

Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

Summaries

8 Book

Reputation Analytics
Public Opinion for Companies
Daniel Diermeier
University of Chicago Press, 2023
8 Book

Communicate in a Crisis
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Kogan Page, 2019
9 Book

Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Book

The Fixer
Secrets for Saving Your Reputation in the Age of Viral Media
Michael S. Sitrick
Regnery Publishing, 2018
7 Book

The Quest for Attention
Nonprofit Advocacy in a Social Media Age
Chao Guo and Gregory D. Saxton
Stanford Graduate School of Business, 2020
7 Book

PR Technology, Data and Insights
Igniting a Positive Return on Your Communications Investment
Mark Weiner
Kogan Page, 2021
8 Book

Planning and Managing Public Relations Campaigns
A Strategic Approach
Anne Gregory
Kogan Page, 2020
9 Book

Trust Me, I’m Lying
Confessions of a Media Manipulator
Ryan Holiday
Portfolio, 2013
8 Book

Do I Make Myself Clear?
Why Writing Well Matters
Harold Evans
Little, Brown US, 2017
8 Book

The Apology Impulse
How the Business World Ruined Sorry and Why We Can't Stop Saying It
Cary Cooper and Sean O'Meara
Kogan Page, 2019
8 Book

Winning Minds
Secrets from the Language of Leadership
Simon Lancaster
Palgrave Macmillan, 2015
8 Book

Hello My Name Is Awesome
How to Create Brand Names That Stick
Alexandra Watkins
Berrett-Koehler, 2014