Automotive Case Studies

Rüdiger Bachmann et al.

The Volkswagen Emission Scandal as a Case Study

David Kiley

Inside BMW, the Most Admired Car Company in the World

Chester Dawson

How Toyota Motors Went From "0-60" in the Global Luxury Car Market

William Holstein

Inside the Race to Transform an American Icon

David S. Landes

Fortunes and Misfortunes of the World's Great Family Businesses

Micheline Maynard

How the Big Three Lost Their Grip on the American Car Market