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Isaac Mizrahi
America’s Business Growth Engine
Stuart Ewen
Advertising and the Social Roots of the Consumer Culture
Michael Chui et al.
There’s a big market to be unearthed if companies meet the real needs of Black consumers.
Martin Lindstrom
The Tiny Clues That Uncover Huge Trends
Heather Long and Andrew Van Dam
Delivery services, socks, razors, gyms, streaming services, and even restaurants and car washes. Some Americans are now signed up for 10 or more. It’s bringing convenience – and a lot of monthly fees.
Aparna Bharadwaj et al.
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Mumu Seo
The Ripple Effects of Technology and Social Media
Charlsie Agro
Ellen Ruppel Shell
The High Cost of Discount Culture
Jerry Useem
Trend Watching
It’s that time of year again. Here’s the deal.
David R. Bell
The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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