Études de cas sur le marketing

David Meerman Scott and Richard Jurek

The Selling of the Apollo Lunar Program

Darren Rovell

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Joseph A. Michelli

5 Principles for Turning Ordinary Into Extraordinary

Susan Berfield

Elizabeth Segran

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Dave Carroll

The Power of One Voice in the Age of Social Media

Jack Trout

Lessons Learned the Hard Way

Stephanie Capparell

The Inspirational Story of Breaking the Color Barrier in American Business

Kenneth Roman

David Ogilvy and the Making of Modern Advertising

Winston Fletcher

The Inside Story of British Advertising

John Moore

Lessons Learned from Working Inside Starbucks

Marcia Layton Turner

Business Lessons from Geoffrey Moore, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, Martha Stewart and Other Masters of Marketing