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David Meerman Scott and Richard Jurek
The Selling of the Apollo Lunar Program
Darren Rovell
How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Susan Berfield
Joseph A. Michelli
5 Principles for Turning Ordinary Into Extraordinary
Elizabeth Segran
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
Dave Carroll
The Power of One Voice in the Age of Social Media
Jack Trout
Lessons Learned the Hard Way
Stephanie Capparell
The Inspirational Story of Breaking the Color Barrier in American Business
Kenneth Roman
David Ogilvy and the Making of Modern Advertising
Winston Fletcher
The Inside Story of British Advertising
John Moore
Lessons Learned from Working Inside Starbucks
Marcia Layton Turner
Business Lessons from Geoffrey Moore, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, Martha Stewart and Other Masters of Marketing
