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Marcia Layton Turner
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Isaac Mizrahi
America’s Business Growth Engine
David Meerman Scott and Richard Jurek
The Selling of the Apollo Lunar Program
Darren Rovell
How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Joseph A. Michelli
5 Principles for Turning Ordinary Into Extraordinary
Susan Berfield
Elizabeth Segran
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
Brad Stone
Jeff Bezos and the Invention of a Global Empire
Dave Carroll
The Power of One Voice in the Age of Social Media
Jack Trout
Lessons Learned the Hard Way
Stephanie Capparell
The Inspirational Story of Breaking the Color Barrier in American Business
Kenneth Roman
David Ogilvy and the Making of Modern Advertising
