Identify Customer Needs

Rob Fitzpatrick

How to Talk to Customers and Learn if Your Business Is a Good Idea When Everyone Is Lying to You

Craig Stull et al.

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Keith Goffin et al.

Creating Breakthrough Products

Teresa Torres

Discover Products that Create Customer Value and Business Value

Matt Chanoff et al.

A Field Guide for Navigating to Authentic Demand

Christian Müller-Roterberg

Stephen Wunker et al.

A Roadmap for Customer-Centered Innovation

Clayton M. Christensen et al.

The Story of Innovation and Customer Choice

Ash Maurya

Iterate from Plan A to a Plan That Works

Madhavan Ramanujam and Georg Tacke

How Smart Companies Design the Product Around the Price

Nathan Baird

How to Create Great Products, Services and Experiences That Your Customers Will Love

Jeanne W. Ross et al.

Find the sweet spot between what technologies can deliver and what your customers need.