在此： Marketing, Sales

Integrate Customer Feedback

知识锦囊
Book

Performance Research Associates

Delivering Knock Your Socks Off Service
Article

Christine Astorino et al.

Don’t Just Improve Your Customer Experience. Future-Proof It.
Book

Jenna Tiffany

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing
Article

Derek Rodenhausen et al.

Consumers Want Privacy. Marketers Can Deliver.
Book

Bill Price and David Jaffe

The Best Service is No Service

How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Book

Chuck Hemann and Ken Burbary

Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World
Book

Thomas A. Stewart and Patricia O’Connell

Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight
Report

Dag Fredrik Bjørnland et al.

Digital Technologies Raise the Stakes in Customer Service
Book

Jay Baer

Hug Your Haters

How to Embrace Complaints and Keep Your Customers
Article

Thomas Ripsam and Louis Bouquet

10 Principles of Customer Strategy
Book

Bryan Pearson

The Loyalty Leap

Turning Customer Information into Customer Intimacy
Book

Claes Fornell

The Satisfied Customer

Winners and Losers in the Battle for Buyer Preference