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Robert Solomon
54 Things Every Advertising & Marketing Professional Should Know
Peter Cheverton
A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Raul Pupo
Restoring Service Excellence in the Age of the Customer
Stanley A. Brown and Moosha Gulyez
How to Make Your Customer Relationship Management Vision a Reality
Marshall Goldsmith et al.
How Successful Salespeople Take It to the Next Level
Chip R. Bell and John R. Patterson
How Your Customers Have Changed and What to Do About It
Jeanne Bliss
Getting Past Lip Service to Passionate Action
Bryan Bergeron
A Guide to Customer Relationship Management
Joey Coleman
Turn Any Sale into Lifelong Loyalty in 100 Days
Gary S. Goodman Ph.D.
Robert Spector and Breanne O. Reeves
The Inside Story of America's #1 Customer Service Company.
Theresa Welsh and Barbara A. Gutek
Aligning Customer Relationships, Market Strategies and Business Structures
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