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Robert G. Cooper et al.
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How to Rethink Marketing for Tech Products
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The Seven Laws of Business that Made Chrysler the World's Hottest Car Company
Caroline Forsey and Deepam Mishra
Aspen Ideas
Wes Bush and Ramli John
How to Turn New Users into Lifelong Customers
Jeff Gothelf
What You Really Need to Know to Build High-Performing Digital Product Teams
Jeff Gothelf and Josh Seiden
Designing Great Products with Agile Teams
First Round Review
Matt LeMay
A Real-World Guide to the Key Connective Role of the 21st Century
Ash Maurya
Iterate from Plan A to a Plan That Works
Dan Olsen
How to Innovate with Minimum Viable Products and Rapid Customer Feedback
