Master Branding

Matt Johnson and Tessa Misiaszek

How to Build Enduring Bonds Between Brands, Consumers and Markets

Wolfgang Schaefer and JP Kuehlwein

Lessons in Ueber-Branding

Denise Lee Yohn

The Seven Brand-Building Principles that Separate the Best from the Rest

Alexandra Watkins

How to Create Brand Names That Stick

Mark Miller and Lucas Conley

Building a Long-Term Brand to Stand Out in a Short-Term World

Harry Beckwith

A Field Guide to Modern Marketing

Scott Bedbury and Stephen Fenichell

8 Principles for Achieving Brand Leadership in the 21st Century

Sally Hogshead

How to Make Your Brand Impossible to Resist

Joe Calloway

How Extraordinary Companies Transcend Commodity and Defy Comparison

First Round Review

Matt Haig

The Truth About the 100 Biggest Branding Mistakes of All Time

Laurence Minsky and Colleen Fahey

Using Sound to Build Your Brand