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Jenna Tiffany
Overcome Common Pitfalls and Create Effective Marketing
Greg Hoffman
Creative Leadership Lessons from a Life at Nike
Jessica Apotheker et al.
Seth Godin
You Can’t Be Seen Until You Learn to See
Jay Conrad Levinson
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Sally Hogshead
How to Make Your Brand Impossible to Resist
Adele Revella
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Jonah Berger
Why Things Catch On
John Jantsch
Teaching Your Business to Market Itself
David A. Aaker
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Al Ries and Jack Trout
Jack Trout
Capturing Mindshare, Conquering Markets
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