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Peter Fader et al.
The First Step on the Journey to Customer Centricity
Peter Fader and Sarah E. Toms
Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader and Sarah Toms
Micah Solomon
Create an Anticipatory Customer Experience that Builds Loyalty Forever
Travis Lowdermilk and Monty Hammontree
Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
Tiffani Bova
Get Smarter About the Choices That Will Make or Break Your Business
Harvey Thompson
How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
Charikleia Kaffe et al.
Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.
Joe Calloway
How Extraordinary Companies Transcend Commodity and Defy Comparison
Jeffrey Eisenberg and Bryan Eisenberg
Even a Lemonade Stand Can Do It
Joseph A. Michelli
5 Principles for Connecting with Your Customers, Your Products, and Your People
Sean Pillot de Chenecey
How to Rebuild Brand Authenticity in a Distrusting World
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