In: Executive Leadership

Promote Customer Centricity

Zusammenfassungen
Book

Peter Fader et al.

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
Book

Peter Fader and Sarah E. Toms

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value
Book

Micah Solomon

Can Your Customer Service Do This?

Create an Anticipatory Customer Experience that Builds Loyalty Forever
Video

Peter Fader and Sarah Toms

The Customer Playbook
Book

Travis Lowdermilk and Monty Hammontree

The Customer-Driven Culture: A Microsoft Story

Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
Book

Tiffani Bova

Growth IQ

Get Smarter About the Choices That Will Make or Break Your Business
Article

Charikleia Kaffe et al.

Strategy Lessons from Taylor Swift

Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.
Book

Joe Calloway

Becoming a Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison
Book

Harvey Thompson

The Customer Centered Enterprise

How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
Book

Jeffrey Eisenberg and Bryan Eisenberg

Be Like Amazon

Even a Lemonade Stand Can Do It
Book

Joseph A. Michelli

Leading the Starbucks Way

5 Principles for Connecting with Your Customers, Your Products, and Your People
Book

Sean Pillot de Chenecey

The Post-Truth Business

How to Rebuild Brand Authenticity in a Distrusting World