Em: Marketing, Economics

Behavioral Economics

Resumos

Sway
Book

Ori Brafman and Rom Brafman

Sway

The Irresistible Pull of Irrational Behavior
The Truth About Pricing
Book

Melina Palmer

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
New Lessons from Behavioral Economics
Article

Ulrike Malmendier and Clint Hamilton

New Lessons from Behavioral Economics

The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike
Irrational Exuberance
Book

Robert J. Shiller

Irrational Exuberance
What Your Employees Need and Can’t Tell You
Book

Melina Palmer

What Your Employees Need and Can’t Tell You

Adapting to Change with the Science of Behavioral Economics
The Winner's Curse
Book

Richard H. Thaler

The Winner's Curse
Stop. Think. Invest.
Book

Michael Bailey

Stop. Think. Invest.

A Behavioral Finance Framework for Optimizing Investment Portfolios
Behavioral Development Economics
Report

Michael Kremer et al.

Behavioral Development Economics
Misbehaving
Book

Richard H. Thaler

Misbehaving

The Making of Behavioral Economics
Nudge Management
Book

Eric Singler et al.

Nudge Management

Applying Behavioral Science to Boost Well-being, Engagement and Performance at Work
Priceless
Book

William Poundstone

Priceless

The Myth of Fair Value (and How to Take Advantage of It)
Animal Spirits
Book

George A. Akerlof and Robert J. Shiller

Animal Spirits

How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism