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Ori Brafman and Rom Brafman
The Irresistible Pull of Irrational Behavior
Melina Palmer
How to Apply Behavioral Economics So Customers Buy
Ulrike Malmendier and Clint Hamilton
The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike
Richard Shotton
16 ½ Psychological Quirks that Influence What We Buy
Robert J. Shiller
Adapting to Change with the Science of Behavioral Economics
Jacob Ward
How Technology Is Creating a World Without Choices and How to Fight Back
Peter L. Bernstein
The Remarkable Story of Risk
George Soros
Reading the Mind of the Market
Richard H. Thaler
Charles D. Ellis
Timeless Strategies for Successful Investing, Eighth Edition
Michael Bailey
A Behavioral Finance Framework for Optimizing Investment Portfolios
