Behavioral Economics

Dan Ariely

The Hidden Logic That Shapes Our Motivations

Ori Brafman and Rom Brafman

The Irresistible Pull of Irrational Behavior

Christopher Beam

The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.

Melina Palmer

How to Apply Behavioral Economics So Customers Buy

Ulrike Malmendier and Clint Hamilton

The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike

Robert J. Shiller

Melina Palmer

Adapting to Change with the Science of Behavioral Economics

Cass R. Sunstein and Richard H. Thaler

The Final Edition

Dietmar Fehr and Yannick Reichlin

Gerd Gigerenzer and Peter M. Todd

Richard H. Thaler

Michael Bailey

A Behavioral Finance Framework for Optimizing Investment Portfolios