Behavioral Economics

Ori Brafman and Rom Brafman

The Irresistible Pull of Irrational Behavior

Melina Palmer

How to Apply Behavioral Economics So Customers Buy

Ulrike Malmendier and Clint Hamilton

The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike

Robert J. Shiller

Melina Palmer

Adapting to Change with the Science of Behavioral Economics

Richard H. Thaler

Michael Bailey

A Behavioral Finance Framework for Optimizing Investment Portfolios

Michael Kremer et al.

Richard H. Thaler

The Making of Behavioral Economics

Eric Singler et al.

Applying Behavioral Science to Boost Well-being, Engagement and Performance at Work

William Poundstone

The Myth of Fair Value (and How to Take Advantage of It)

George A. Akerlof and Robert J. Shiller

How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism