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Richard Shotton
16 ½ Psychological Quirks that Influence What We Buy
Marcus Collins
The Power Behind What We Buy, What We Do, and Who We Want to Be
Paco Underhill
The Science of Shopping
Melina Palmer
How to Apply Behavioral Economics So Customers Buy
Christine Bailey
How to Understand Your Audience and Create Remarkable Marketing
Donald A. Norman
Why we love (or hate) everyday things
Jerry Acuff and Jeremy Miner
Selling to an Unsellable Generation
Sebastian Bak et al.
Prince Ghuman and Matt Johnson
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Eleonora Cattaneo
A Complete Guide to Contemporary Luxury Brand Strategies
Peter Fader et al.
The First Step on the Journey to Customer Centricity
Jacob Ward
How Technology Is Creating a World Without Choices and How to Fight Back
