在此： Marketing

Understand Consumer Behavior

相关技能

Behavioral Economics
Conduct User Research
Analyze User Data

知识锦囊
Book

Richard Shotton

The Illusion of Choice

16 ½ Psychological Quirks that Influence What We Buy
Book

Marcus Collins

For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be
Book

Paco Underhill

Why We Buy

The Science of Shopping
Book

Melina Palmer

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Book

Christine Bailey

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing
Book

Donald A. Norman

Emotional Design

Why we love (or hate) everyday things
Book

Jerry Acuff and Jeremy Miner

The New Model of Selling

Selling to an Unsellable Generation
Article

Sebastian Bak et al.

Smarter Retailer Promotions for a Saturated Market
Video

Prince Ghuman and Matt Johnson

Neuromarketing. The Future of Marketing

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Book

Eleonora Cattaneo

Managing Luxury Brands

A Complete Guide to Contemporary Luxury Brand Strategies
Book

Peter Fader et al.

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
Book

Jacob Ward

The Loop

How Technology Is Creating a World Without Choices and How to Fight Back