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Richard Shotton
16 ½ Psychological Quirks that Influence What We Buy
Paco Underhill
The Science of Shopping
Christine Bailey
How to Understand Your Audience and Create Remarkable Marketing
Donald A. Norman
Why we love (or hate) everyday things
Prince Ghuman and Matt Johnson
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Zoe Fraade-Blanar and Aaron M. Glazer
How Our Obsessions are Changing How We Buy and Who We Are
Mary Lou Quinlan
Cracking the Code of What Women Want and How They Buy
Geoffrey Miller
Sex, Evolution, and Consumer Behavior
Dave Rothschild
They first think about what they lose, not what they gain. Here is how to get them to switch to your new solution.
A. K. Pradeep
Secrets for Selling to the Subconscious Mind
David Lewis
When Science Meets Shopping
Herb Sorensen
The Science of Retailing
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