Understand Consumer Behavior

Richard Shotton

16 ½ Psychological Quirks that Influence What We Buy

Marcus Collins

The Power Behind What We Buy, What We Do, and Who We Want to Be

Paco Underhill

The Science of Shopping

Maria Piacentini et al.

Christine Bailey

How to Understand Your Audience and Create Remarkable Marketing

Michael R. Solomon

How to Connect with Consumers Who Defy Categorization

Donald A. Norman

Why we love (or hate) everyday things

Aparna Bharadwaj et al.

Prince Ghuman and Matt Johnson

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Don Norman

Zoe Fraade-Blanar and Aaron M. Glazer

How Our Obsessions are Changing How We Buy and Who We Are

Derek Thompson

The Science of Popularity in an Age of Distraction