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Marcus Collins
The Power Behind What We Buy, What We Do, and Who We Want to Be
Richard Shotton
16 ½ Psychological Quirks that Influence What We Buy
Paco Underhill
The Science of Shopping
Maria Piacentini et al.
Christine Bailey
How to Understand Your Audience and Create Remarkable Marketing
Donald A. Norman
Why we love (or hate) everyday things
Michael R. Solomon
How to Connect with Consumers Who Defy Categorization
Aparna Bharadwaj et al.
Prince Ghuman and Matt Johnson
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Melina Palmer
How to Apply Behavioral Economics So Customers Buy
Jerry Acuff and Jeremy Miner
Selling to an Unsellable Generation
Sebastian Bak et al.
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