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James Surowiecki
Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
Damon Centola
The Science of Complex Contagions
How to Make Big Things Happen
Isabel V. Sawhill
Why We Need It and How We Can Create More
Matthew O. Jackson
How Your Social Position Determines Your Power, Beliefs, and Behaviors
Jonah Berger
The Hidden Forces that Shape Behavior
Clay Shirky
Creativity and Generosity in a Connected Age
Robert Axelrod
Philip Kotler and Nancy R. Lee
The Social Marketing Solution
Ronald S. Burt
An Introduction to Social Capital
Ella Al-Shamahi
A Gripping History
Ori Brafman and Rom Brafman
The Irresistible Pull of Irrational Behavior