General Electric
Achieved Results
getAbstract is a true partner. They take time to think about what our goals are and often come to us with ideas on new things we can try or ways we could benefit even more from the service we are getting.
About General Electric
Founded in 1892, General Electric (GE) has a long history of innovation. Its future orientation requires employees to keep up-to-date with external leading-edge thinking.
Business challenge
Learning plays a crucial role at GE. Enabling employees to become the very best at what they do is a declared goal of General Electric’s prestigious Leadership Center in Crotonville, New York. Chantelle Nash, Program Manager, Digital Learning & Engagement, explains how GE incorporated getAbstract as an integral part of the company's learning strategy.
How getAbstract helped
General Electric (GE) has a long history of innovation. Its future orientation requires employees to constantly keep up-to-date with external leading-edge thinking. Consequently, learning plays a crucial role. Enabling employees to become the very best at what they do is a declared goal of General Electric’s prestigious Leadership Center in Crotonville, New York. Chantelle Nash, Program Manager, Digital Learning & Engagement, explains how GE incorporated getAbstract as an integral part of its learning strategy.
As a global giant with a diverse workforce, GE needs partners in learning to reach and engage employees to keep learning beyond classroom walls and conference rooms. GE’s philosophy is that the best leaders learn every day. Thus, GE has worked with getAbstract to help make learning a daily habit.
Over the past seven years, GE’s learning vision has evolved from focusing on formal and structured learning to launching award-winning initiatives that encourage reflection and interaction, such as BrilliantYOU, an internal distributed learning platform that connects employees with the most relevant learning content for their needs, and Smartbits, Crotonville’s social blog focused on leadership development topics. Together with getAbstract, BrilliantYOU offers personalized and transformational learning experiences from world-class partners across academia and business to GE’s global workforce.
getAbstract’s mission is to find and expertly compress critical business knowledge in a format that people can access easily and absorb quickly. getAbstract enables GE employees to stay competitive and become better leaders as they learn efficiently and access content that matches their professional interests. Smart integration helps learners understand how the content relates to other initiatives in the company. As Chantelle Nash points out:
“Learning at GE is going to get even more dynamic and personalized by allowing user-generated content and recommendations based on employees’ interests, and by capturing and analyzing learner data more effectively.”
The customized portal homepage is the core of getAbstract´s smart learning system, which integrates seamlessly with GE´s other learning formats and technologies to provide a new learning environment. getAbstract’s customer success managers are dedicated to developing ways of customizing content to support GE’s learning initiatives. GE has, for example, aligned the themes from its weekly leadership development blog Smartbits with content from getAbstract, and the weekly getAbstract newsletter to GE employees features summary recommendations that enhance GE’s own content, giving GE learning leaders the opportunity to both promote getAbstract as a resource while driving traffic to a variety of related content. With the help of getAbstract’s customer success managers, GE created a special quarterly newsletter with curated reading lists and highlighted summaries that align with GE’s most popular and relevant topics for each quarter. All efforts aim at building engagement to promote a culture of continual learning and informal knowledge sharing across the company.
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