Cambridge Business Association

Boston Consulting Group Summaries and Reviews

See all summaries and reviews from The Boston Consulting Group at a glance.

7 Article

The Rise of the B2C Specialty Marketplace
Khaled Tawfik et al.
Boston Consulting Group, 2024
7 Article

How to Accelerate the GenAI Revolution in Sales
Adolfo Magan et al.
Boston Consulting Group, 2024
7 Article

Five Must-Haves for Effective AI Upskilling
Hean-Ho Loh et al.
Boston Consulting Group, 2024
7 Article

CMOs Need New Measurement Strategies to Cut Through the Noise
Jessica Apotheker et al.
Boston Consulting Group, 2024
7 Article

A Bold AI Ambition for B2B Marketing, Sales, and Service
Bryan Gauch et al.
Boston Consulting Group, 2024
8 Podcast

People Will Be the Unsung Heroes of the AI Revolution
The Boston Consulting Group
Boston Consulting Group, 2024
7 Article

GenAI Doesn’t Just Increase Productivity. It Expands Capabilities.
Daniel Sack et al.
Boston Consulting Group, 2024
7 Article

Accelerating AI-Driven Marketing Maturity
Paola Francesca Scarpa et al.
Boston Consulting Group, 2024
8 Article

Circularity’s Time Has Come
The Future of Process Industries
Karthik Valluru et al.
Boston Consulting Group, 2024
7 Article

Marketing Science Is the Path to Profitability for Subscription Media
Derek Rodenhausen et al.
Boston Consulting Group, 2023
7 Article

The Pragmatist’s Guide to GenAI in E-Commerce
Stephen Robnett et al.
Boston Consulting Group, 2024
7 Article

Filling the Empty Chair
Lara Koslow et al.
Boston Consulting Group, 2024