Sketch Note

Create a Customer-Centric Organization

Set yourself apart by offering customers what they really want. Learn how to develop a company mindset that puts customers first. 

 
1

Adopt an Outside-In Approach

Organizations that offer the best customer experience take an “outside-in” approach. Listen to customers first and then design consumer services accordingly. Keep adjusting your product or service based on ongoing customer feedback.
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2

Offer an Experience

Stand out from the competition by offering not just a solid product or service, but an experience that engages customers at an emotional level. “Experience-centric” organizations look forward to what the customer wants and then create it. 
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3

Put Human Relationships First

Don’t confuse digital connectivity with human connection. Forge genuine, person-to-person relationships with your clients. Once clients like and trust you, they will stay with you because of the experience and expertise they rely on and enjoy with your company.
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4

Provide Top-Flight Customer Service

Social media’s ubiquity and reach mean that companies must perform at the pinnacle of service for every customer in every transaction. Find out how to develop a corporate culture in which employees obsess about providing high-quality customer service.
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5

Simplify Your Web Presence

Make sure customers can navigate your website efficiently. Keep your web presence simple. Pick five things customers come to you for and highlight them online.
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