While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
恭喜你又学完了一篇干货！复述、评论及做笔记是对知识最大的致敬↓
书摘中写到：
得不偿失——奇怪的是，营销者在漏斗最宽敞的上端投入大量的金钱，而99.9％的消费者其实根本就不理会他们的产品。
我反思了一下之前几年的工作中，貌似的确如此。大家都疯狂去争抢市场份额，笼络新顾客。但是有几家公司是真的去做好了老客户的维护工作呢？的确，我们应该怀着感恩的心去感谢那些支持我们的老客户，温故而知新的道理流传了这么多年了，其中自由道理。
陈旧过时——漏斗从上宽到下窄的过程刻画了一个按照顺序、合乎逻辑的渐进过程。然而，如今的消费者已经不是按照常理行事，而且也许他们根本就没有规划过自己的购买行为。的确，当消费者准备购买时，会依据在网上获得的最新信息或者从朋友那里听来的建议，在一个产品和另一个产品之间摇摆不定。
从书摘里的这句话内，我再一次肯定了SNS在推广中将起到的重要作用。以前我比较倾向于购买大批的广告位，做声势浩大的活动。其实，每一个人都是一个传播媒体。在葡萄牙PORTO的朋友家里，仅仅试了5分钟她那张从国内运来的豪华按摩椅以后，我便决定也买一张同样的送我父母。上万的消费，5 分钟之内就有了决定。试想，如果这张按摩椅不是摆在朋友家里，而是超市里，再配上一个一直围着我嗡嗡嗡的促销员。不要说5分钟，就算5个小时我都不一定会买。这让我联想到了《终结营销混乱》里的反复强调的“常识”的重要性！