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2011
Book

2011

Trendspotting for the Next Decade

McGraw-Hill, 2008 more...


Editorial Rating

6

Qualities

  • Overview
  • Engaging

Recommendation

This entertaining book touches on multiple areas that will affect your life during the next decade. However, it is not set up to be a serious treatise on future trends, but a rambling ride through them. Just an alert to those who are sensitive to strong language, the expletives are not deleted here. Nonetheless, Richard Laermer writes with charm and bouncy style in this fun, somewhat informative read. getAbstract recommends it as more of a witty, light-hearted guide to the future than as a substantive business road map. While you will need to take this advice with a grain of salt, you will find some tasty morsels along the way.

Take-Aways

  • Trends indicate broad changes that are difficult to spot in the beginning, but visible to everyone in the long run.
  • Technology will continue to change faster than people can adapt to it.
  • People will slow down their lives. For example, they’ll take time to make decisions, rather than rushing forward at top speed.

About the Author

Richard Laermer is the author of six nonfiction guides to business, including Trendspotting and Full Frontal PR. He also is the founder and CEO of a PR agency.


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