The Auto Club Group
30 Days to Social Media Success
Book

30 Days to Social Media Success

The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

Gail Z. Martin
Career Press, 2010
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Tom Dickson is the CEO of Blendtec, a blender manufacturer. He is also the deadpan star of Blendtec’s famous “Will It Blend?” videos on YouTube. Dressed in a lab coat, Dickson conducts experiments to see if he can blend an iPhone, marbles, golf balls or a can of Coke. Yes, he can – and the videos showing the results are hilarious. Just type “will it blend” into YouTube’s search box to see for yourself. Since the company began posting its goofy videos, its sales are up 500%. This is no surprise: Social media can have amazing marketing power. Gail Z. Martin’s handy marketing guide teaches you how to use this awesome online tool to boost your sales and profits. Martin suggests spending 30 minutes a day for 30 days to develop a strong social media presence. The author tells you exactly what to do. getAbstract recommends her practical advice to small business owners, entrepreneurs, authors, speakers, consultants, merchants and solo professionals.

Summary

The 30-Minutes-for-30-Days Approach

If you are an entrepreneur or a professional with your own practice, you can put social media to work promoting your activities. It’s not complicated. With 30 days of sustained effort – a minimum of 30 minutes daily, seven days a week – you can create a notable online presence for your business or professional activities.

Then maintain your focus after the first month, so the benefits of your hard work don’t go down the drain. Marketing via social media websites is not magic, but with dedication and effort you will find that it’s an ideal way to stay in front of your current and prospective customers or clients.

Use your online presence to “touch” them in a low-pressure or no-pressure soft sale. The best way to sell is to have meaningful conversations about your products or services; social media enables that discussion on a broad scale.

To plunge in, spend the first week of your 30 days making “sure your marketing is reflecting your true business goals.” For the second and third weeks, get to know popular websites and start using them. For the last week, “tie your business goals and social media strategy together with...

About the Author

Gail Z. Martin owns DreamSpinner Communications, which specializes in small-business and solo-practice marketing. She is also an expert on using social media for book marketing.

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