Kindra Hall
Stories that Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
HarperCollins Leadership, 2019
What's inside?
Your great story is waiting for you.
Recommendation
Social media channels enable every company to tell its product’s story, but lists of ingredients and features – and even reviews – aren’t stories. Bonafide stories can attract attention, exert influence and transform audiences, but they do require a robust structure. Award-winning storyteller Kindra Hall helps you identify the kind of story that best fits your vision and strategy. She explains why stories matter and how to craft a story that links your product to your audience. Leaders and marketers can learn how to capture their firm’s value in a story that will garner and hold consumer attention and affection.
Summary
About the Author
Award-winning professional storyteller Kindra Hall is president and chief storytelling officer at Steller Collective – a consulting firm that helps clients craft compelling stories as part of their organizational strategy.
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