Ashley Reichheld and Amelia Dunlop
The Four Factors of Trust
How Organizations Can Earn Lifelong Loyalty
Wiley, 2022
What's inside?
Without trust you have nothing – but you can build and maintain it.
Recommendation
Trust in people and institutions is at an all-time low. People don’t know who is telling the truth or which sources to believe. At the same time, individuals and organizations can’t perform at their best without being trusted. Deloitte’s Ashley Reichheld – writing with Amelia Dunlop – presents a detailed, easy-to-follow blueprint for establishing and maintaining trust. They explain how to create a productive workplace, encourage employee engagement, and satisfy your customers by addressing four trust factors: “transparency, humanity, capability and reliability.” Building trust is meaningful, and you can’t build anything meaningful without it.
Summary
About the Authors
Ashley Reichheld is a principal at Deloitte Digital, where Amelia Dunlop is Chief Experience Officer.
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