A Bold AI Ambition for B2B Marketing, Sales, and Service
Boston Consulting Group,
2024
Read or listen offline
auto-generated audio
1×
auto-generated audio
Recommendation
B2B marketing, sales, and service organizations are investing in GenAI’s potential — but according to Boston Consulting Group research, many leaders lack confidence in their approach. Gain insights into the winning strategies deployed by first movers, embracing a three-phase approach to launching a successful AI transformation. Learn how to prepare your organization for change, and start re-imagining your processes, functions, and workflows, scaling the benefits of AI throughout your organization.
Take-Aways
About the Authors
Bryan Gauch, Phillip Anderson, Nick Schneider, Tyler Eline, and Matt Ross are professionals at Boston Consulting Group.
Comment on this summary or Start Discussion