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A Bold AI Ambition for B2B Marketing, Sales, and Service
Article

A Bold AI Ambition for B2B Marketing, Sales, and Service


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Editorial Rating

7

Qualities

  • Analytical
  • Applicable
  • Background

Recommendation

B2B marketing, sales, and service organizations are investing in GenAI’s potential — but according to Boston Consulting Group research, many leaders lack confidence in their approach. Gain insights into the winning strategies deployed by first movers, embracing a three-phase approach to launching a successful AI transformation. Learn how to prepare your organization for change, and start re-imagining your processes, functions, and workflows, scaling the benefits of AI throughout your organization.

Take-Aways

  • B2B marketing, sales, and service leaders are investing in GenAI, yet unsure how to leverage its full potential.
  • Launch your AI transformation and unlock value with a three-step framework.
  • Execute the optimal AI transformation at your organization in five action steps.

About the Authors

Bryan Gauch, Phillip Anderson, Nick SchneiderTyler Eline, and Matt Ross are professionals at Boston Consulting Group.