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A Matter of Trust
Article

A Matter of Trust

Researchers are studying why many consumers are apprehensive about autonomous vehicles, and how to put them at ease.

Science, 2017

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Editorial Rating

8

Qualities

  • Innovative
  • Scientific
  • Background

Recommendation

When news articles report on self-driving cars, the public responds with unease and safety concerns. In an effort to address these concerns, researchers have conducted studies to figure out how to create more public trust. Author Matthew Hutson reports on new work that demonstrates how to facilitate consumer confidence in the future of self-driving vehicles. The relationship between car and passenger appears to play a crucial role in customer confidence. getAbstract recommends this article to those interested in technological trends and the future of transportation.

Take-Aways

  • Currently, the public is uncertain about and even scared by autonomous vehicles.
  • Without assuaging the public’s fears, the autonomous vehicle industry will find it difficult to sell their product.
  • Research suggests that anthropomorphizing autonomous vehicles can increase trust in the technology.

About the Author

Matthew Hutson is a freelance writer for publications such as Wired, The New York Times Magazine and The Atlantic.