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A Total Rethink of How Work Should Work
Article

A Total Rethink of How Work Should Work

NewCo Shift, 2017

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Editorial Rating

8

Qualities

  • Innovative
  • Overview

Recommendation

Today, with a just few taps on your smartphone, an Uber driver arrives to whisk you off wherever you’d like to go. Need help assembling that Ikea furniture? Hire someone on TaskRabbit. Feel like having curry for dinner? Postmates will deliver Indian food straight to your door. And now, more and more online platforms are connecting skilled workers with big companies for short-term contracts. Tech journalist and entrepreneur John Battelle interviews Work Market CEO Stephen DeWitt about a new labor model that may revolutionize how millions work globally. While DeWitt’s predictions can get a bit grandiose, getAbstract recommends businesspeople look beyond the buzzwords to find his unique vision.

Summary

In 2015, tech industry veteran Stephen DeWitt became CEO of Work Market, a company that hopes to revolutionize how millions of people worldwide work. Operating like TaskRabbit, Uber and Postmates, the on-demand Work Market platform supplies large businesses with complete professional staffing services. DeWitt argues that Work Market may render nine-to-five corporate jobs obsolete and make people their “own enterprise” of one.

The platform helped US-based pharmacy Walgreens build a workforce of freelancers, vendors...

About the Author

John Battelle is a journalist and entrepreneur who founded Wired, NewCo Shift, and other media properties.


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