Ted Coiné and Mark Babbitt
A World Gone Social
How Companies Must Adapt to Survive
AMACOM, 2014
What's inside?
For a business to survive today, it must become active on social media.
Recommendation
Companies and executives must adapt to social media to move ahead in today’s world. Internet entrepreneurs and social media experts Mark Babbitt and Ted Coiné provide both basic and sophisticated information about social media to meet the needs of traditional firms. The authors are refreshingly good-humored and passionate; they extol the people they like and castigate those they don’t. While they maintain that executives who fail to board the social media express are already playing catch-up, Babbitt and Coiné also help them level the field. getAbstract recommends their insights to executives, investors and entrepreneurs in every field.
Summary
About the Authors
Mark Babbitt is CEO of YouTern, which helps those in career transition make employment connections. Ted Coiné is chairman and founder of SwitchandShift.com.
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