Agile Marketing
Unlock Adaptive and Data-driven Marketing for Long-Term Success
Recommendation
Digital technologies are disrupting traditional marketing, and leaders hoping to keep pace with shifting consumer expectations must adopt agile approaches, according to digital consultant Neil Perkin. Perkin urges digital marketing leaders to embrace transformation, eschewing dated linear approaches in favor of a continuous cycle of learning and experimentation. He explains how to tackle complex challenges, create an adaptive strategy and move fast without making mistakes. Perkin’s comprehensive guide to the new marketing landscape will help leaders catalyze a necessary culture shift while inspiring trust and ownership among teams.
Summary
About the Author
Neil Perkin founded the digital consultancy Only Dead Fish. His books include Building the Agile Business and Agile Transformation.
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