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Agile Marketing
Book

Agile Marketing

Unlock Adaptive and Data-driven Marketing for Long-Term Success

Kogan Page, 2022 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Hot Topic

Recommendation

Digital technologies are disrupting traditional marketing, and leaders hoping to keep pace with shifting consumer expectations must adopt agile approaches, according to digital consultant Neil Perkin. Perkin urges digital marketing leaders to embrace transformation, eschewing dated linear approaches in favor of a continuous cycle of learning and experimentation. He explains how to tackle complex challenges, create an adaptive strategy and move fast without making mistakes. Perkin’s comprehensive guide to the new marketing landscape will help leaders catalyze a necessary culture shift while inspiring trust and ownership among teams.

Take-Aways

  • Technology is driving a profound transformation in marketing.
  • Marketing can become more adaptable, effective and efficient through the application of agile processes and practices.
  • Develop situational awareness as a basis for goal-setting and strategy.

About the Author

Neil Perkin founded the digital consultancy Only Dead Fish. His books include Building the Agile Business and Agile Transformation.