Alien Thinking
The Unconventional Path to Breakthrough Ideas
Read or listen offline
Recommendation
ALIENs are real – Individuals who excel at Attention, Levitation, Imagination, Experimentation and Navigation, that is. Professors of innovation and strategy at IMD Business School Cyril Bouquet, Jean-Louis Barsoux and Michael Wade examine how top innovators – scientists, inventors, artists and entrepreneurs – unleash their imaginations. The authors believe that anyone can learn the five ALIEN behavior patterns. Master these concepts to become an out-of-the-box idea-generator and problem solver.
Take-Aways
About the Authors
Cyril Bouquet is a professor of innovation and strategy at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Jean-Louis Barsoux is a research professor at IMD and co-author of The Set-Up-to-Fail Syndrome. Michael Wade is the Cisco Chair in Digital Business Transformation and a professor of innovation and strategy at IMD Business School.
Comment on this summary or Start Discussion