Brad Stone
Amazon Unbound
Jeff Bezos and the Invention of a Global Empire
Simon & Schuster, 2021
What's inside?
Journalist Brad Stone traces how Amazon followed Jeff Bezos’s “think big” ethos to become a trillion-dollar company.
Recommendation
Amazon founder Jeff Bezos has made billions by endowing his company with a relentless customer focus. Amazon has not only given customers what they want, such as unlimited choice and fast delivery, it also has met needs customers didn’t know they had – such as for Alexa, a voice-controlled digital assistant. Thanks to such ventures, says Bloomberg News editor Brad Stone, Amazon has achieved a trillion-dollar market capitalization, and Bezos has become one of the richest people in the world.
Summary
About the Author
Brad Stone is the senior executive editor of global technology news at Bloomberg News.
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