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Apple's Fraught Future in China
Article

Apple's Fraught Future in China

Apple’s enjoyed unusual levels of success in China for a Western company, but its future in the country is looking less and less bright.

Daily Upside, 2024


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Engaging

Recommendation

Apple’s road to success in China has been bumpy. Sales were $25 billion in 2013, when it entered the market in a substantial way. They hit $59 billion, then dipped to chug along in the mid-$40-billions for a few years, growing steadily. Sales reached $75 billion in 2022 and fell to $72.5 billion in 2023. Griffin Kelly of The Daily Upside provides an in-depth analysis of Apple’s challenges, headwinds, complexities and uncertainties in China. He sheds light on trade tensions, government regulations and competition from local smartphone manufacturers. His thought-provoking analysis emphasizes Apple’s need to differentiate, adapt to changing market dynamics and provide innovative offerings to regain market share.

Take-Aways

  • Apple’s future in China is uncertain because of trade tensions, government regulations and intense competition from local smartphone makers.
  • Apple needs to differentiate itself and adapt to changing market dynamics to regain market share and appeal to Chinese consumers.
  • Despite the challenges, Apple remains committed to the Chinese market.

About the Author

Griffin Kelly is a New York-based writer for The Daily Upside. He reports on a wide variety of topics, from infrastructure to politics.


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