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Be A Sales Superstar
Book

Be A Sales Superstar

21 Great Ways to Sell More, Faster, Easier in Tough Markets

Brian Tracy
Berrett-Koehler, 2002
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Editorial Rating

8

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Recommendation

After 25 books on selling, you might think that Brian Tracy’s well would be running dry. Luckily that’s not entirely the case, although this latest effort lacks some of the crispness and innovation that characterized Tracy’s earlier work. Be a Sales Superstar is at its best when dealing with the daily grind of selling: presenting your product, overcoming objections and closing the deal. getAbstract.com highly recommends this book for its creative and effective techniques in each of these critical areas.

Summary

Meet A Sales Superstar - You!

Most sales people have never been formally trained, and almost all of them could sell more with even a slight improvement. The Winning Edge Principle states: Modest differences in ability in essential areas can lead to enormous differences in results. Perhaps you need to improve your closing skills, or your ability to overcome objections. Learning just a few tips could make the difference in meeting your objectives.

Another key concept: You are only as strong a sales person as your own weakest skill. Your weakest skill will define your potential and determine your income. Your strengths have brought you to the point where you stand today. Your weaknesses are keeping you from advancing further.

Where To Start?

Commit yourself to thinking like a salesperson. There are more opportunities today to upgrade your skills than ever before. Five percent of the self-made millionaires in the U.S. are salespeople who sold for another company all their life. These individuals were very good at selling. We have all heard that the top 20% of salespeople earn 80% of the sales - but why? What is it that top people do differently, or just ...

About the Author

Brian Tracy is one of the world’s top sales trainers. Over half a million sales people in over 500 companies have learned his techniques. Tracy has authored some 26 books and has produced over 300 audio and video programs. His work has been translated into more than 20 languages and is offered in 38 countries. His other books include Successful Selling, Mastering Your Time, Get Paid More and Promoted Faster, and Eat That Frog!

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