Cambridge Business Association
Be Data Analytical
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Be Data Analytical

How to Use Analytics to Turn Data into Value

Jordan Morrow
Kogan Page, 2023
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Editorial Rating

7

Qualities

  • Comprehensive
  • Analytical
  • Concrete Examples

Recommendation

Perhaps you have the skills to spot problems at your organization, but you don’t know why they’re happening or how to change them. In this useful guide to data analytics, you’ll learn the basics of fostering an iterative data-driven culture at your business, and how to take your analytics to the next level by building descriptive, diagnostic, predictive, and prescriptive capacities. Data expert Jordan Morrow guides leaders to transform their companies by elevating data literacy levels and supporting an ethos of curiosity and experimentation.

Summary

Human intuition and data analytics should work together to inform decision making.

People tend to overcomplicate what being “data-driven” truly means. Data-driven activities are those that leverage data and analytics to assist in making decisions. Some may incorrectly assume that data-driven decisions means cutting humans out of the process. But you’d be wrong to try to replace the human part of decision-making processes entirely with mechanical data analysis, as your intuition can help guide you in making choices that best serve you and your organization. Ultimately, both human and data elements should function together to help individuals and entities make better data-informed decisions.

Improve your data-driven decision capabilities by progressing through four levels of analytics:

  1. Descriptive analytics — This refers to the use of data to simply describe a problem. When making decisions, descriptive analytics can help you identify your starting point.
  2. Diagnostic data analytics — In this stage, you identify the root causes of the problem.
  3. Predictive data analytics...

About the Author

Jordan Morrow is the author of Be Data Literate and Be Data Driven, as well as the vice president and head of data and analytics at BrainStorm. He previously served as the Data Literacy Project’s advisory board chair.

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    s. a. 5 months ago
    **Be Data Analytical: Think, Analyse, and Innovate Like a Data Analyst** is a complete guide via Nithya Sashi that pursuits to equip readers with the talents and mindset required to excel in the area of facts evaluation. This e book combines theoretical knowledge with sensible insights, making it a useful resource for aspiring records analysts, specialists trying to decorate their analytical abilties, and every person interested by harnessing the energy of facts.

    ### Summary

    ### Introduction
    The e-book begins via emphasizing the developing significance of facts in modern-day global. It introduces readers to the role of a information analyst, highlighting the skills and equipment vital for success in this area.

    ### Chapter 1: Understanding Data
    This chapter provides a foundational know-how of facts types, assets, and systems. It covers:
    - The difference among structured and unstructured records.
    - Common information formats and resources.
    - The importance of records first-class and integrity.

    ### Chapter 2: Data Collection and Preparation
    Readers find out about the crucial steps concerned in collecting and preparing statistics for analysis, consisting of:
    - Data collection strategies and gear.
    - Data cleaning techniques to handle lacking or inconsistent records.
    - Data transformation and normalization techniques.

    ### Chapter 3: Exploratory Data Analysis (EDA)
    EDA is a critical step within the statistics analysis technique. This bankruptcy covers:
    - Techniques for summarizing and visualizing facts.
    - Identifying patterns, tendencies, and outliers.
    - Using statistical measures to recognize data distributions.

    ### Chapter four: Statistical Analysis
    This chapter delves into the statistical methods utilized by information analysts, which include:
    - Descriptive and inferential statistics.
    - Hypothesis checking out and self belief durations.
    - Correlation and regression evaluation.

    ### Chapter five: Data Visualization
    Effective records visualization is essential for communicating insights. This chapter explores:
    - Principles of true information visualization.
    - Tools and techniques for growing visualizations (e.G., charts, graphs, dashboards).
    - Best practices for imparting facts to exclusive audiences.

    ### Chapter 6: Predictive Analytics and Machine Learning
    An creation to predictive analytics and system learning, overlaying:
    - Key principles and algorithms in machine gaining knowledge of.
    - Steps worried in building predictive models.
    - Evaluating and validating version overall performance.

    ### Chapter 7: Data-Driven Decision Making
    The e-book emphasizes the importance of making knowledgeable selections based on statistics evaluation. This chapter includes:
    - Techniques for interpreting analytical results.
    - Case studies demonstrating facts-pushed decision-making in numerous industries.
    - Ethical issues and facts privateness problems.

    ### Chapter eight: Tools of the Trade
    An evaluate of popular gear and software program used by statistics analysts, together with:
    - Programming languages like Python and R.
    - Data visualization equipment like Tableau and Power BI.
    - Statistical software like SPSS and SAS.

    ### Chapter 9: Developing Analytical Skills
    This bankruptcy affords recommendations and techniques for developing and honing analytical abilties, such as:
    - Critical questioning and problem-solving techniques.
    - Continuous getting to know and expert improvement.
    - Networking and staying updated with industry traits.

    ### Chapter 10: The Future of Data Analysis
    The book concludes with a look at the future of statistics evaluation, discussing rising developments and technologies that will shape the sector, together with:
    - Big Data and its implications.
    - Artificial Intelligence and superior device gaining knowledge of strategies.
    - The evolving position of facts analysts in a statistics-driven world.

    ### Conclusion
    "Be Data Analytical" is a sensible and complete guide that covers the entire spectrum of statistics analysis, from foundational ideas to advanced techniques. Nithya Sashi's clean and engaging writing fashion makes complex topics available, supplying readers with the knowledge and self assurance to assume, examine, and innovate like a facts analyst. Whether you are a amateur or an experienced professional, this ebook gives treasured insights and realistic advice to help you be successful within the ever-evolving discipline of records analysis.
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    S. O. 5 months ago
    Ultimately, both human and data elements should function together to help individuals and entities make better data-informed decisions. Highly agree with this part.
  • Avatar
    k. m. 6 months ago
    Fostering a Data-Driven Culture: A Guide to Data Analytics by Jordan Morrow is a detailed and easy to digest playbook designed to elevate your businesss data literacy and analytical skills to the next level. This expert in data foresight simplifies the secrets behind data analysis and how a data-driven business is made layer by layer.

    Key Insights and Takeaways

    Morrow suggests that decision-making needs both human intuition and data analytics in order to be integrated properly. This core tenet permeates the entirety of the guide — reminding that where data gives itself to the core of understanding, human judgment is, and always will be, irreplaceable. Morrow argues that leaders should create a culture in which employees are encouraged to play with data rather than get bogged down with big data effort and results.